Categories

Entrant agencies have the opportunity to enter their project in the Event Categories, Feature Categories, and in one of the Macro Categories, and win the related Awards.

Macro Event Categories Awards

  1. B2B EVENT: Event aimed at a business target: trade, clients, agents (e.g.: conference, incentive, fair).
  2. B2C EVENT: Event aimed at the final consumer (e.g.: product launch/service, roadshow, etc.).
  3. B2I EVENT: Event aimed at an internal audience (e.g.: incentive, team building, training event, convention, etc.).

Event Categories Awards

  1. BRAND ACTIVATION: Experiential marketing initiative aimed at creating engagement between the target and the product (e.g., in-store events, consumer promotions, shopper marketing operations, sampling campaigns, etc.).
  2. CELEBRATION/FESTIVITY: Events organised to commemorate a recurrence, an anniversary, another special occasion, or to celebrate the opening of new buildings, points of sales etc.
  3. CONGRESS AND CONFERENCE: Meetings of representatives of a profession, trade body, or other interest group, to present and discuss a specific topic of common interest targeted to an audience external to the organiser.
  4. CONVENTION: Events focused on internal and/or external target groups, featuring both institutional and entertainment elements, such as presentation of corporate goals, keynote speakers, awards, guest celebrities, etc. 
  5. CREATIVE INSTALLATION: Territorial activation event through artistic installations, ‘stunts’ for promotional/commercial purposes, etc.
  6. CULTURAL EVENT: Event of an institutional or cultural  nature that includes elements of show, entertainment, and public engagement (e.g., festivals, institutional ceremonies, public institution events, etc.).
  7. EDUCATIONAL/TRAINING EVENT: Event with educational/training objectives aimed at all targets.
  8. FAIR: an exhibition aimed at a specific industry to introduce and display new products and/or services.
  9. FESTIVAL: an event featuring a set of coordinated activities (e.g., artistic/musical performances, games, happenings, festive and entertainment activities, etc.) that celebrates or is inspired by a specific theme.
  10. INCENTIVE/TEAM BUILDING: Incentive travel and team building events to foster motivation, strengthen loyalty towards a company, and encourage the reach of business goals. They can be targeted both to an internal or external audience.
  11. MUSICAL EVENT: Event of musical nature that includes elements of show, entertainment, and public engagement (e.g., festivals, concerts, etc.).
  12. NON-PROFIT/CSR EVENT:  Events committed to a social issue, and with non-profit objectives.
  13. PRESS & PR EVENT: Events specifically (even if not exclusively) targeted to journalists, such as press conferences, press days, press presentations etc.
  14. PRODUCT/SERVICE LAUNCH: Event specifically designed and organised for the launch of a new product or a new service.
  15. PUBLIC INSTITUTION EVENT: Events promoted by public bodies (e.g., local governments, city councils, etc.), such as cultural events, festivals etc.
  16. ROADSHOW: Event that takes place at different times in different stages and locations, but with the same concept and objective, aimed at a business and/or consumer target.
  17. SPORTING EVENT: Events focused on sports, combined with show and entertainment in an original and engaging way.
  18. TRADE-RETAIL EVENT: In-store events, street marketing, consumer promotions, shopper marketing activities, sampling campaigns, etc.

Feature Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

Feature Categories differ from Event Categories in as much as the latter refer and apply to a classification of events by their production and objective peculiarities, while the first can apply to any Event Category, but refer only to a specific aspect of the event.

  1. INTEGRATED EVENT: A project in which the event is a key element of the planning strategy. However, the agency must have also followed all other activation stages, in addition to video production and streaming, creating an actual live communication platform, and adding the delivery social media content, media management, etc.
  2. LOW BUDGET EVENT: Events carried out with a budget lower than €50,000, showing outstanding creativity to reach event objectives with a minimal cost per head.
  3. ORGANISATIONAL COMPLEXITY MANAGEMENT: Event in which a complex organisational plan is managed wisely and effectively to achieve the objectives.
  4. PROPRIETARY FORMAT: Event defined by an original format owned by the organiser, designed and produced by an agency or company.
  5. SUSTAINABLE EVENT: most innovative, creative, and effective sustainable achievement, minimising the event’s environmental footprint and/or contributing to an economic or social development.
  6. UNEXPECTED USE  OF A SPACE: Event in which the unconventional use of a space is a determining factor for the success of the operation.
  7. USE OF ARTIFICIAL INTELLIGENCE: an event created with the support of AI applied to one or more phases of the event (e.g., creative process support, chatbot use, automated scheduling, flow monitoring, event showmanship support, etc.).
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