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Bea World evaluation criteria

While evaluating each entry, Jurors will consider the following aspects of the event:

  • Creativity & Innovation – Creative idea and technological innovation to reach dedicated business objectives.
  • Execution – Participants’ experience, flow of the event, direction, set design, audio/video/lighting production.
  • Effectiveness – Achievement of the stated objectives, such as target audience results, survey results, business impact results and ROI (profit of event compared to cost).
  • Channel Strategy – Communication channel strategy: the omni-channel strategy applied to the event and its impact according to the objectives.
  • Relevance with the Company’s communication objective and brand values.
  • Overall quality, especially in comparison to the budget.
  • The competitors in the same category.