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FRANCE – Magic Garden accompanies Bordeau Chesnel for its Apérôtrement in Lyon

The French agency, in partnership with Unfamous, is in charge for the second consecutive year in the design, creation of the media plan and the implementation of the “Apérôtrement”, event which will take place in Lyon on May 11th.

In 2016, Magic Garden launched “L’Apérôtrement de Marie-Do”, an event that was part of the aperitif evenings organized by the brand in 2014 and 2015.

This year, Bordeau Chesnel returns with “L’Apérôtrement” to Sucre in Lyon, always with a convivial and festive spirit that characterizes a key moment of tasting.

After Brocken Back in 2016, the pop-rock group Puggy will come to give a private concert to the 300 happy few drawn. They will also find Chef Gaëtan Gentil, recently starred in the Michelin guide, who will awaken their taste buds by revisiting the tapas version of the rillettes Bordeau Chesnel. Other activities will be also featured during the evening.

To come and enjoy this special event, people just have to register and take part in the draw on the website www.aperotrement.fr.