1 st Product/Service Launch

S7 Lifechanger Park

Client company:
Samsung France
Organising company:
Magic Garden & Cheil France

The Event

Samsung S7 Life Changer Park is the world’s first ever amusement park dedicated to virtual reality, featuring 9 immersive and tailor-made attractions.

We created a new world, where everything becomes possible: the first amusement park mixing reality and virtual reality.
An immersive and entertaining VR experience, multiplying real emotions and thrills, around “millennials” passion points.
A free entrance 3.0 amusement park along the river Seine, featuring 9 immersive and tailor-made attractions:
The Big 7: fear the “real effect of the US rollercoaster”
Ski Jump: feel the iced thrill of a ski ride in the Norwegian mountains
Surf Ride: ride Teahupoo, Tahiti mythical wave
World Tour: enjoy breath-taking sights around the planet in the Ferris wheel pods
Dino Safari: meet with a dinosaur in the Jurassic jungle
Avengers Station: enter Iron Man’s skin in a mythic battle at Stark penthouse
Zombie Asylum: face the zombies into an asylum cell
Ibiza DJ set : mix with DJ Agoria, for Pacha Ibiza opening, on his new exclusive track
Zen Zone: relax & dive with the dolphins
Showroom: discover Samsung products
Foodtrucks & social wall