A new event format to Audi and the entire auto industry: the Audi Summit. It’s the brand’s new platform addressing worldwide opinion leaders.
Digital topics require for new forms of communication. With the Audi Summit, we were seeking for a more comprehensive and efficient approach.
Brand Show and Brand Space built a consistent entity. The Show immersed the audience into a monumental spectacle: 70 cars were choreographed. Stage and audience area were fused, originating a giant digital experience sphere.
The A8 reveal became the show highlight. It created a powerful symbol for the car’s striking AI and machine learning capabilities. It was developed from scratch: from robot and car modifications to the complex synchronization of media, light and 3D mapping.
The launch of AI as the brand’s new technology label concluded the Show and led over to the Brand Space, where core topics could be further be experienced and discuss