2 nd Use of Web and Social Media

#generationheetch

Nationality:
France
Client company:
Heetch
Organising company:
Manifestory
Year:
2017



The Event

First phygital event! Heetch, victim of juridical interdiction, mobilized a large community to call out French politics about their public utility.

We created this first 3.0 mobilisation in only 8 days, with creative design, technical application and setting up!

The technological innovation in this event was the unique combination of different connected supports (website with customized avatars and personal slogans published / trucks with giant screens / muti-cameras facebook live / live tweets / journalists with Iphones,), all this different content being assembled in live during the event!