Moleskine
Global Communication Manager

Alina Banasiak

Biography

Alina is global communication manager at Moleskine. Working at the company’s headquarters in Milan, Alina coordinates the global communication strategy, ensuring consistency and meaningful experiences in all brand manifestations. Born in Italy with Polish origins, Alina has an educational background in communications and PR and over 15 years professional experience in marketing and communication within lifestyle and consumer goods companies.
After 6 years in the global communication team at BTicino, followed by 3 years as adv and event manager at Kawasaki, in 2010 she joined the Italian branch of the high-end brand Nespresso, responsible for building the brand’s awareness and equity in Italy, from media strategy to retail marketing for the company’s boutiques, to events and sponsorships.  In her seven years’ experience, she coordinated the localisation of Nespresso’s pr as well as its digital and social media strategy, succeeding in doubling pr results and its social media following in Italy. During this period, she also managed marketing insights and crisis management. Alina implemented the 360° taste campaign – atl, btl and pr – with the aim of positioning Nespresso as a leader in quality coffee and expertise, a challenging task in Italy, renowned homeland to the espresso.

Alina in a few Tweets

  • My passion in life is… travelling.
  • Others say about me that…. I am creative yet pragmatic.
  • An event deserves a best of the world award, if… it succeeded in creating an emotional bond with brand, in an original, unexpected and measurable way.
  • Creativity in events means… finding a different and engaging way to reach business objectives.
  • Effectiveness in events means… reaching real business objectives.
  • My advice to the nominees… always keep in mind the final objective that the client aim to achieve and always respect the given budget.
Other juries