Brand Promotion Cross Brand – Alfa Romeo Brand Marketing & Communication – Licensing & Merchandising

Cristiano Fiorio


After being President and CEO of Fiorio Management, a company specialized in Sport Events, Sport Marketing and Communication, which he had founded from 2006 to 2007 Cristiano has been Member of the Steering Committee of Alpitour World, Head of Innovation of Alpitour World, Head of B2B of Alpitour World and CEO and General Manager of A World of Events.
In 2011 and 2012 he was President & CEO – A World of Events, CEO – Alessandro Rosso Incentive
Vice Executive President – Alessandro Rosso Group, Member of the Board.
In March 2013 je joined the FCA Group within Brand Marketing and Communications, covering the position of Head of Communication Service, Cross Brand Emea Region, Head of Brand Promotion, all brands – Emea Region Head of Events Program Management within Brand Marketing and Communications, and Head of Licensing and Merchandising and co-branded products – all brands – World Wide, Member of Emea Commercial Committee within Sales.
Lately he has been appointed as Head of Alfa Romeo Marketing Communication.
Cristiano, is graduating in Business Administration at the International University of Monaco (IUM).
He is guest speaker for “SDA BOCCONI – Milan”, where he held speeches in the Marketing area, for Master degree courses.

Cristiano in a few Tweets
My passion in life… my kids and cooking
Others say about me that…. I’m loyal
My biggest challenge is… to keep all under control
An event deserves a best of the world award, if…. unique and serve the goal
Creativity in events means… be different
Effectiveness in events means… sell
My advice to the nominees… be brave

Other juries