Gerd De Bruycker leads the Cisco marketing team for Northern Europe (11 countries) and is in charge of Cisco’s Emea events marketing team (12 people). He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s tradeshow participation, the overall event strategy and working out services to enable local marketers to execute local events. For Cisco Live, they have won several internal and external industry awards. Under his leadership, the event has grown from 4,000 to 11,000 people over 5 editions and has become one of Cisco’s flagship events. Before joining Cisco 6 years ago, he worked for almost 10 years at Microsoft on a country, regional and worldwide level, mostly running events in major European cities and the Middle East. Gerd also teaches corporate event management at a college in Belgium.