After a degree in law, post-graduate studies in intellectual property and copyright by the University of Lisbon, he graduated in 2013 from the Advance Management Program at Harvard Business School. In 1988 he began work as a journalist at RTP, Rádio Televisão Portuguesa. In 2002 he moved to Galp Energia, where he was responsible for communication with the media in Portugal and Spain. In 2004 he started working in corporate communications at Portugal Telecom. After that, he exercised media relations deputy functions for the Minister of Public Works, Transport and Communication at the XVI Constitutional Government of Portugal. In 2006 he joined EDP, Energias de Portugal, as brand and communication director. Currently he is director of global coordination of the brand, marketing and communication department and is responsible for communication in Portugal, Spain, the United States and Brazil. Here, he is also marketing, communication and sustainability director and administrator at EDP´s Institute and EDP Comercial. He holds a vice president role at the Fundação Luso-Brasileira and is part of the Marketeer Magazine editorial board. He has been a jury member for several communication, marketing and creativity awards, such as Prémios Meios&Publicidade and Prémios Iade.