Rocío was born in Madrid, Spain, and has been a passionate of communications since she began to talk. On completing her studies in advertising and public relations (Complutense University of Madrid), she began her professional career working at Sexto Sentido Comunicación, handling events, press releases and public relations activities for brands such as Pernod Ricard and Chrysler Jeep. In 2001 she moved to an international communications agency based in Madrid, Comunica +A, as account manager for Coca-Cola Iberia, leading promotional, experiential and other below the line activities. She also helped in the opening of Comunica+A Brazil headquarters in Rio de Janeiro, also delivering account services for Telecom Italia Mobile on its startup in the Brazilian market. On her return to Spain, Rocío joined The Coca-Cola Company, and has covered different roles within the Iberian division in the past 12 years, compiling a full-integrated marketing communications vision of the business. From public affairs and social corporate responsibility – a Masters degree on this discipline, to assets management and events, collaborating with the digital communications strategy in mobile Apps, CRM and social media channels, or her final position as creative and content excellence manager producing some of the most relevant campaigns in Spain and Portugal in recent years. Her last move was in 2015, when she accepted the role of experiential marketing senior manager for Western Europe, under the media and connections direction, leading the consumer experiences strategies across 14 markets.