Global Sponsorship Manager
Roeslan graduated from Delft University of Technology in 2007, where he obtained a Master of Science degree in Innovation Management. After graduation, Roeslan decided to pursue a more commercial career and was selected to enrol in Heineken’s Commercial Management Graduate Programme. This programme consisted of various six-month projects in different countries and operating companies. After successfully finalising this programme, Roeslan joined Heineken’s global marketing team in 2009. Here he held various positions in the global sponsorship & events department, focused on Heineken’s Sports platforms. In 2011, Roeslan became responsible for all events and brand activation around Heineken’s global Uefa Champions League and Rugby World Cup sponsorships. In 2014 Roeslan moved from the area of sports to the area of entertainment, where he became global sponsorship manager for all film and music platforms. This included Heineken’s global James Bond marketing campaign around the movie Spectre, and Heineken’s music initiatives and festivals worldwide. A fanatic sportsman, Roeslan has a special interest in martial arts and practises daily the discipline of Mixed Martial Arts.