Rolf started with medicine studies, followed by studies in marketing and communication whilst already part of the advertising world: for 4 years he worked for Young & Rubicam’s Pharma Division.
This was followed by an invitation to build up a similar agency for Saatchi & Saatchi. After almost 10 years in advertising, he decided to give his life a complete new spin by changing culture, branch, language and side of the fence within one move. As head of marketing communication, he joined the Czech Car manufacturer Skoda in 2002. In 2008 it was ‘go East’ again, as he became marketing director for Skoda’s launch in China, the biggest automobile market worldwide. Since 2010 he has returned to Mlada Boleslav, now responsible for the global marketing communication of Skoda Auto a.s.