Senior Corporate Manager
EnBW and Watt – Sales & Solutions Ltd.
University studies in economics and business administration at the Bundeswehr University in Munich, and several projects in market research for the automotive and healthcare sector, prompted the decision to focus on so called 3D-brand communication. Since the deregulation of the energy market in Germany, Rudolf Sommer has been responsible for the positioning of new created EnBW corporate brands (such as Yello Strom, NaturEnergie, Watt, etc.) on national and international communication platforms, customer events and sales promotions. International renowned awards like the if-Design Award, DP3D, Die Goldene Flamme, Evain silver or a nomination for the German Design Award, are confirmation of his successful new approach to 3D-brand communication in a no-interest market segment for electricity and energy services.
Affected by the so called ‘Energiewende’, politically and economically introduced in Germany’s economy and society since 2012, energy sales companies have focused on customer orientation by implementing customer relationship tools and ‘customised solutions’.
In order to optimise resource management and CO2-emission, enhance energy efficiency and reduce environmental costs caused by national or EU emission-taxes, he is now responsible, being ‘the face of EnBW’, for establishing sales platforms and connecting medium sized companies and NGOs (non governmental organisations) – as a main supporting pillar of the German economic system – to EnBW energy consulting solutions.