Learn from the best!

This is your unique and once in a year opportunity to see the world’s best-in-class events live, to compare your work to that of the competition, to stay up-to-date with the changing landscape of live communication, to develop business and to learn all you need from leading experts for your future success.

Join Bea World community – where creativity meets business.


Tailor your content and engage

Build your personalized agenda mapped to your individual specializations and needs. Learn how to adapt business strategies and tactics and choose from uplifting keynotes, experiential workshops, successful corporate case studies or practical sessions. Discuss your individual challenges with corporate jury members and speakers in one-on-one meetings or run your own session joined by event professionals to get guidance and advice. Build relationships of value with peers and potential clients and meet opinion leaders and influencers to raise your international awareness. Continue networking in a convivial atmosphere during exciting leisure activities around Porto and its surroundings.

Unconventional session formats, a strict ban on marketing fluff and plenty of participant interaction will help you remember and apply what you have learned. Make use of the opportunities to define session content pre-event, to schedule appointments with experts, to join your peers at topic-led luncheons or be rewarded as the “world’s most curious event professional”.


Set the stage with insightful keynotes

This year’s keynotes combine deep industry insights with just the right amount of inspiration, interaction and fun. This includes an exclusive sneak peek at a smart city marketing and what is required to make a destination attractive for tourism and events. Get valuable insights for your business success from the latest findings in the field of communication and consumer behavior from David Mattin, Global Head of Trends & Insights at Trendwatching.

Take a glimpse into the future skills of an event professional and learn from Ben Moorsom, President and Chief Creative Officer of Debut Group how brain science has been applied to your keynote experience and how you can use these unconventional formats to achieve better results.

Breakout Sessions

Dive deep in breakout sessions and experiential labs

Get the focused, detailed information you need by choosing from among sessions and trainings – all organised into four specialised knowledge tracks

  • Best-in-class corporate cases: join sessions featuring best practices to help you optimize live communication experiences and outcomes.
  • The future of human interaction: sessions featuring communication strategies with participants pre-, during and post-event for high interaction and how to turn challenges into opportunities
  • Your sessions – your solutions: own a session joined by event professionals who will discuss your individual challenges and give guidance and advice or learn from young professionals and their ideas for high engagement and successful events.
  • Experimental lab: extend your Bea World experience by adding a popular educational workshop to your schedule. Reveal the secrets of experience marketing or meeting design and shift your thinking from events to experience campaigns and participant journeys.

Are you wondering why you should attend the Festival? Here we have 7 compelling reasons!