You’ve heard the usual live events’ trends before. But, out in the consumer arena, new and powerful emerging trends are reshaping the expectations of your audiences. In this fast-paced session, David shares four key consumer trends that every event and live communications professional should have on their radar. These highly actionable trends can empower you to rethink your content, ideate your next experience, build your next business model and much more. Along the way discover TrendWatching’s powerful trend spotting methodology, enabling you to leave ready to spot the next wave of trends yourself!
Every day, thousands of meetings and events are being organised by professionals around the world with participants and exhibitors from a multitude of different countries. The meetings and events industry operates on a global scale, but is it a globalized business? Developing new business by expanding into new countries is a highly relevant priority for many companies but how do they solve the economical and societal business challenges? How do they prepare for an increased international competition and additional demand generated by people in those different cultures and what kind of event formats will evolve?
Join this discussion about the impact of globalization on our area of work and learn from experts how to deal with challenges of the international events business.
David Mattin, global head of trends & insights at TrendWatching, has over 12 years experience in writing and speaking about technological, social and cultural change. An in-demand keynote speaker, known for high-energy and inspiring sessions, David speaks regularly at leading conferences. He delivered a keynote on trends and technology at The Next Web in both 2015 and 2016, and delivered the opening keynote at the Next Conference in both 2015 and 2016. He’ll be back to open Next once again in 2017. David also speaks regularly for a wide array of brands, including eBay, Havas, American Express, Virgin and Condé Nast International. After graduating from the University of Cambridge, David’s career began at the features desk of The Times. Since then, his business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. An experienced broadcaster, David also has written and presented documentaries for Bbc Radio. At TrendWatching, David leads trend thinking. As an innovation and consumer insight expert, he is regularly quoted across UK broadsheets and by international media. David is the co-author of Trend-Driven Innovation, published by Wiley.
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David can be contacted at firstname.lastname@example.org.