At a time when a do more with less budget is becoming the norm meeting planners are more critically assessing those meeting venues and elements that provide high impact experiences with strong returns on investment. The adoption and use of new technology, the physical design of meeting and networking spaces and the greater emphasis on experience creation have sparked a shift in meeting planner objectives and goals. While planners are still focused on return on investment, education and networking, an increased focus on participant engagement and personal development is taking shape. But what makes a memorable experience? How do we learn and remember? Which environment makes cognitive change possible? And finally what makes participants turning learnings into action with a business impact?
Elling Hamso is Managing Partner of Event ROI Institute, a leading expert on how to measure results from meetings and events and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. He is currently a member of the jury of European Best Event Awards (EuBEA), Middle East Awards and a number of national best event award programmes. Conference & Incentive Travel magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands. He consults and speaks on subjects such as ROI, events industry trends and meeting design. Elling is Management Sciences graduate and holds a Ph.D. in procurement strategy from Manchester University.