Eric De Groot
Meeting Designer and Managing Partner
‘Applied Creativity 3.0. A keyshop to explore your potential’
In this plenary workshop, we explore the very essence of what unites us and makes our sector fascinating: applied creativity. Exploring this creativity opens our minds towards the future in which we, event creators, can choose where to apply our muscle power. We will execute a number of energetic large group exercises and draw conclusions, using basic principles to touch hearts and minds through meeting design. In doing this, delegates will learn about new fields to apply their event skills and, as a result, be able to increase their economic resilience.
Eric de Groot is one of the very first meeting designers. His pioneering work started in 1992; now he caters to the national (Dutch) market in De Wet van Thomas and internationally in MindMeeting. Thanks to his background in drama-education, he takes a broad, human as well as an educational perspective to meetings and meeting processes. Eric regularly conducts workshops and learning sessions for professionals in the meeting industry as well as in other educational contexts. The book he wrote on Meeting Design with his co-writer and business partner Mike van der Vijver, ‘Into the Heart of Meetings’ – the bible of Meeting Design, as readers say – was released at the beginning of 2013. Eric developed many effective formats, like The Synthesis Debate, Experience Carousels and the Powerstand. He won a number of awards, like the best session Award at Fresh 13 in Copenhagen, the Golden Giraffe for the 1999 Best Business Event in the Netherlands and 2015 Best Conference at Eventex in Bulgaria.
Eric lives on a yacht in the north of the Netherlands.