The session starts with an interactive keynote presentation that opens a window into the future of experience marketing. Next, a theoretical framework that will help the participants to take their work to the next level will be introduced. Finally, all participants will dive into practical case studies of world-class campaigns. It’s an interactive, thought-provoking and eye-opening workshop tailored specifically for event professionals. What will you know afterwards? As a result of attending the session, participants will have a better understanding of what will be the key drivers of change in our industry in the future. Additionally, participants will gain insights in experience marketing theory. After the session, participants will be able to benchmark their work against leading players in the industry, shift their thinking from events to experience campaigns, set goals for the next 12 months and quantify many factors they considered abstract before.
Timo Kiuru is an award-winning creative director, speaker and writer. Timo is also author of a book on experience marketing. In his spare time, Timo photographs, dances and collects sneakers. With over 10 years’ experience in the entertainment and experience marketing industry, Timo now leads fully integrated projects as a creative director for cutting-edge, international brands; creating business-driven, strategic & truly creative campaigns. Timo’s work transcends the borders of art, entertainment, fashion, politics and business. He has worked with the world’s leading brands, like Samsung, Nokia, McLaren, Microsoft, Cosmopolitan, The Huffington Post, Highsnobiety and SK-II. Timo was recognised with a global 40 under 40 industry award in 2016. You can follow Timo on Instagram.