The Unthinkable
Founder & Creative Director

Timo Kiuru

Everything You Know About Events Is Wrong: A complete guide to the next level of experience marketing

November 17 — h. 10:00 - 10:15

The session starts with an interactive key note presentation that opens a window to the future of experience marketing. Next, a theoretical framework that will help the participants to take their work to the next level, will be introduced. Finally, all the participants will dive into practical case studies of world-class campaigns.


Timo Kiuru is an award-winning creative director & consultant, “40 Under 40” Industry Leader 2016 Honoree by Connect Corporate magazine, former television producer, dancer, columnist, contributor for, blogger for The Huffington Post, non-profit fashion brand founder, entrepreneur, author of the first-ever book written on Experiential Creative Planning and a global citizen originally from Finland.

With over 10 years’ experience in the entertainment and experiential marketing industry, Timo now leads fully integrated projects as a creative consultant and director for cutting-edge brands; creating business-driven, strategic & truly creative campaigns. Timo has worked with the world’s leading brands like Samsung, Nokia, McLaren, Rovio, Cosmopolitan, The Huffington Post, Highsnobiety and SK-II.

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