Non Profit/Social Service Event

Equal Streets

Nationality:
India
Client company:
Times Of India
Organising company:
Laqshya Live Experiences Pvt. Ltd.
Year:
2018



The Event

Equal Streets is the first-of-its-kind sustained community movement that Mumbai has seen that makes space for citizens to step out and enjoy the outdoors in an otherwise cramped infrastructure in our city. Equal Streets gave every Mumbaikar access to open spaces on Sunday mornings. Activities like Yoga, Zumba & Street Dancing were conducted among a host of other healthy & engaging initiatives like walking, cycling, games, hopscotch, arts, etc. making it something that people of all ages looked.

The event was held every Sunday from 7am to 11am. The event locations are spread over 6.5 kms on the Linking Road and SV Road from Santacruz to Bandra (Mumbai).
This CSR initiative by the TOI Group became the platform for several CSR initiatives to be heard. These included:
• Road Safety
• Save Aarey Initiative
• Save The Girl Child
• Awareness for Parkinson’s disease
• Awareness for the importance of playing spaces
• Health and Fitness
• Urban Green Cover
• Pedestrianisation
• 15+ NGOs