Use of Technology

Event Horizon 2018

Nationality:
Austria
Client company:
Gridsingularity - Gsy Gmbh
Organising company:
Hivewise & Media Apparat
Year:
2018



The Event

The energy sector is on a turning point where the blockchain technology will shift the whole industry.

EventHorizon is the ONE exclusive annual event centered on blockchain solutions in the energy sector. In April 2018, representatives of the industry and startups from more than 50 countries visited the Kraftwerk Berlin to push the decentralization of the energy market.

A playful interactive „data theme park“ was interconnected with a database with millions of data bits. Combined with unique media and storytelling.

Database
-personal & fun facts (via online questionnaire)
-live-data on the event

“Navigator”
web-based, device-independent platform, replacing event app, boosting usage to nearly 100% & 75,5 page views pp

NFC badge triggered interactive personalized experience stations:
-Welcome screen greeting each person individually; live data & news ticker
-Official photographs immediately tagged & displayed on navigator. 49% tagged
-Video station with branded & live-keyed backgrounds
-Mood meeting rooms transformed into personalized feel-good environments
-Matchmaking wall showing details and statistical fun facts
– live generated personalized newspapers with 16 individual articles, shown live & emailed afterwards
– Lead generation via NFC interaction
– AR signposts showed personalized directions
Navigator allowed interaction on stage