Cross-border culture, climate change, terrorism and security constantly require to breaking routines and to adapt to this ever changing world. Otherwise it leads to more and more regulations and demand for global standards. These global challenges are are also facing the events and experience industry. Discuss with global experts the impact of globalization and regulations and learn from creative best practices what they’ve done when faced with these challenges.
Joseph Sabbas, Director, Witzcraft
Jeannine Koch, Director, re:publica
Claudia van’t Hullenaar, Founder, Sustained Impact
Maayke Könemann, Strategic Relationship Marketer, ING Bank
Charles Bahr, Founder, tubeconnect media
How to influence and optimize communication for digital natives? Which platforms do young people use to communicate? What are the relevant networks – Facebook, Instagram, Snapchat? Which content really catches their attention and how can we engage them for events? Understand why influencer marketing is such a powerful medium also the events industry.
-Discover what influencer marketing is and how to attract the young generations
-Learn the advantages of influencer marketing for live communication
-Understand the steps to take to create a successful campaign
Charles Bahr is one of the youngest founders in Europe. At the age of 14, he founded a social media and influencer marketing agency specialized in marketing for Generation Z. So far, his team consists of 10 teenagers as well as experienced marketing specialists with focus on creative advertisement from youngsters to youngsters. Charles is also part of the YEAB (Young Entrepreneur Advisory Board) to connect and support other young talents all over the world and spread the culture of entrepreneurship worldwide.
Charles in a few Tweets